Building a brand that scales as fast as transactions on the blockchain

Bitoken - Branding the hyper scalable blockchain

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Challenge

Bitoken is the hyper scalable blockchain. Its unique architecture can handle millions of transactions per second with extremely short settlement times. We were tasked with building a brand identity for Bitoken that would help it stand out prominently in the market.

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Our approach

• Clarity - Entering the competitive space, we wanted to make sure that the brand messaging would come through without unnecessary obstacles.
• Visual storytelling - We leveraged visual elements to help the brand communicate with its audience.
• Scale - Through high contrast graphics and typography , we set out to communicate the sense of scale key to the brand identity

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Solution highlights

Working with the Bitoken team, we created a dynamic brand system that would easily grow with the brand. Starting with the logomark, the Bitoken identity featured focused and streamlined visuals removing unnecessary elements that could become distractions.

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Versatile expression

Working with the Bitoken team, we created a dynamic brand system that would easily grow with the brand. Starting with the logomark, the Bitoken identity featured focused and streamlined visuals removing unnecessary elements that could become distractions.

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